Biology 2_CPR Rrr.
If my brain were the ocean, ideas would be aquatic creatures. When I dive into the sea to fish for ideas, sometimes I might discover whale or yellowtail-level ideas, but this is not a common opportunity. Usually, I only find plankton or seaweed.
unknown but inspirational
#UnderwaterCreatures #InspirationProject
- A cute + cheeky marketing event held by Kyobo Book Centre
I’ve always wanted to do an event like this, openly and cutely appealing for help…
Rather than packaging it in a plausible (but not impactful) way,
wouldn’t an emotional touch, like “save us from sales pressure,” move customers’ hearts? ㅎ.ㅎ
Marketer K, hang in there… I should too!
The books curated as a “CPR list” are also so cute,,,
I’m totally smitten.
By the way, are the books listed here
the ones with relatively high remaining stock?
- Rrr, Hyundai Motor opened a car-free pop-up store in Busan.
They prepared an offline space targeting MZ generation, their future potential customers,
and engaged in partnership marketing to provide things to see and do, all with popular brands. It seems they also captured Hyundai’s unique concept well with the chosen theme!
With the concept “No car, but I want a driver’s license photo,”
they collaborated with Sihyunhada, who takes beautiful ID photos.
People usually wish their ID photos for resident registration cards, driver’s licenses, or passports would turn out pretty,
and it seems they captured this point well.
Moreover, Sihyunhada is quite expensive, making it a burden,
so presenting it as an event like this would likely attract attention!
The Kiki collaboration I personally wanted to try…
It was rejected (?) because there wasn’t much relevance ㅠㅠ
Back then, Kiki was less famous, before appearing on Kim Eana’s “Talk or Not” and “You Quiz on the Block”… 흑흑
“No car, but I want a cartoon”… car…toon…
A pun, totally my style ㅋㅋㅋ
Kim’s Fruit Store is still hot…
T-shirts designed with Hyundai cars instead of fruit…
Why do I want one? ㅋㅋㅋ
This is the power of content and storytelling.
The 3 reasons why Kim’s Fruit, neatly summarized by The Edit, caused a sensation:
-
Approaching it with content, not products
-
Expanding into an interesting worldview and play culture
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The T-shirts are also pretty
Oh, and…
The Kim’s Fruit video made in the Human Theater format is truly… genius.
Park Moon-chi’s narration too, I was laughing the whole time watching it ㅋㅋㅋㅋㅋㅋ
They really captured the essence of Human Theater; even the title is amazing…
- The C-Snack Truck is such a cute and healthy campaign idea..!
You pick up beach trash to protect the environment,
and in return, you get snacks as a reward.
And the snacks are Jagalchi, Goraebab, Kkotgerang, and Ojingeojip ㅠㅠ
It’s just too cute…
- 29CM always has a lot to learn from..
I don’t know the exact situation of their P&L, such as transaction volume and profit…
(I’m guessing it’s not a beautiful situation)
But they always experiment and are sincere about branding.. So cool…
I should visit Igoo Gallery sometime!
- Expressing music through typography..!
There are people who actually execute things I’ve only imagined,
and I’m amazed, inspired, and energized by them.
Indeed, people’s thoughts are all quite similar,
and in the end, it seems the most important thing is who quickly puts them into action!
- Nike’s marketing is truly innovative..!
From how they integrate technology to their campaign concepts..
They also seem to come up with incredibly brilliant copy..
I think this could become a relay campaign that expands to various sports beyond tennis!
- Everyone is serious about NFTs..
To think that even Tiffany would launch such a campaign…!
Even the naming is perfect,
What are the limits of luxury brand marketing, which I had always thought of as old-fashioned and conservative?
- I love going to LP bars,
but I only ever thought about the owner playing requested songs,
I never imagined a space where I could operate the turntable myself.
I have a basic (?) turntable at home,
but for those who don’t want to buy one but still want to experience it, this would be a really fun space!
If I were to create my own inspiration space… note to self,,,
- Drinking a lot makes you gain weight…
Yes… I didn’t know it was this much… ㅠㅠ
I’m so stressed these days because I’ve gained a lot of weight…
I didn’t want to admit it, but alcohol was the main culprit… I need to cut back..
